Branding & Marketing Management will qualify you to work professionally with marketing and branding within the fashion and lifestyle sectors. You will acquire strategic and creative competences within branding and work with existing brands as well as new brands and concepts. Taking an analysis of the values of the brand as well as trends and tendencies on the market as your starting point, you will communicate, plan and carry through marketing measures aimed at the existing target group – both strategically and visually. You will learn to employ different marketing channels – from homepages to outdoor, and you will gain insight into how to choose the right channels for just your concept. The teaching includes a mixture of cases and true to life issues related to fashion and lifestyle companies.
You will most likely be in the company’s marketing department where you can work broadly with branding and marketing assignments within fashion and lifestyle. Assignments could be:
Go Back
